Overview
We serve millions of people, and we believe everyone deserves equal access to our content. That's why we're committed to meeting accessibility standards, including WCAG 2.2 and the European Accessibility Act.
- Add text alternatives for images and media
- Ensure sufficient colour contrast
- Use clear, logical page structures
- Test with real users and screen readers
- Use labels and announcements with care
- Rely on colour alone to convey information
- Use vague link text like "read more"
- Autoplay media with sound
- Think of accessibility as an afterthought
Principles
The Web Content Accessibility Guidelines (WCAG) are built around four key principles that guide everything we do:
Perceivable
- Provide text alternatives for images
- Support captions and transcripts for audio/video
- Use accessible font sizes
- Maintain sufficient colour contrast between text and background
Operable
- Make all functionality available by keyboard
- Respect user settings like reduced motion and text zoom
- Avoid autoplaying media
- Ensure interactive elements are large enough to tap or click
Understandable
- Use clear, simple, and consistent language
- Provide helpful error messages and instructions
- Provide meaning to elements (form labels, aria labels, link text)
- Use semantic HTML
Robust
- Ensure compatibility with current and emerging technologies
- Test with screen readers and assistive technologies
Understanding different needs
Accessibility isn't just for people with permanent disabilities, it's about designing for everyone. By understanding the different ways people might interact with our content, we can create experiences that benefit all.
Situational
Temporary
Permanent
Guidelines
Text contrast
Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (18pt+ or 14pt+ bold). This ensures text is readable for people with low vision or in bright sunlight.
When text is on top of images, graphics, or gradients, the contrast is evaluated against it's lowest point.
Black text on white background
Gray text on white background
Do
Sufficient contrast
Light grey text on white background
Light blue text on white background
Don't
Not enough contrast
Image alt text
Alt text should be concise and describe the image's purpose or content. Decorative images should have empty alt attributes.

<img alt="Group of young college students laugh and walk along a tree-lined pathway" ... />
Do
Descriptive and specific

<img alt="Photograph" ... />
Don't
Vague and unhelpful
Link text
Link text should be descriptive and make sense out of context. Screen reader users often navigate by links alone.
Heading structure
Use headings to create a logical page structure and don't skip levels.
H1 — Title
H2 — Section
H3 — Subsection
Do
H1 — Title
H3 — Section (skipped h2)
Don't
Resources
Web Content Accessibility Guidelines (WCAG)