Infographics

Guidelines for creating accessible and effective infographics and data visualisations that meet current accessibility standards and use our defined colour palettes.

The Conversation

Overview

Create clear, accessible data visualisations by following a consistent colour sequence and applying thoughtful spacing to achieve contrast between data points.

Do
  • Keep designs simple and clear
  • Include text-alternative descriptions
  • Be consistent with colour choices
Don't
  • Use low contrast combinations
  • Overlay text on graphics
  • Create too many variations

Colour palette

Start with our base palette and only use the extended palette when you need additional meaning and emphasis. Use the scale when you need to represent different intensities or values.

If you need more than 7 colours, consider breaking your data into several simpler charts instead.

Base palette

NameValue
red 500
#d8352a
indigo 500
#505aaf
white
#ffffff
black
#000000

Extended palette

NameValue
blue 500
#33a8cc
green 500
#40bf95
yellow 500
#feaa01

Colour scales

gray
50
100
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900
red
50
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indigo
50
100
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blue
50
100
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green
50
100
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yellow
50
100
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Colour association

Use these when representing data that has established colour associations, such as true/false (green/red) or political affiliations (red/blue). Choose colours from our palette that align most closely with the information you're conveying, and always check colours against a contrast checker to ensure accessibility. Keep all text and supporting elements neutral.

True
False