Overview
Our logo consists of two essential elements: the Icon and Word Mark. Together, these components help people instantly recognise us across all our touchpoints and communications.
- Use the single global version almost always
- Place it consistently in your artboards
- Reserve local edition logos for events
- Give the logo plenty of breathing room
- Skew, distort, or alter in any way
- Add drop shadows or opacity effects
- Use multiple variations together
- Show icon without first showing full logo
Guidelines
Our global logo used on the website and when promoting articles or our brand as a whole. This should almost always be used and comes in different variations to support multiple layouts and various needs.
See all variations of the global logo in logo resources
Global Logo
Do
Leave at least the height of the logo as space from any edge or other content. More space is almost always better.
Do
Use the light version of the global logo when on solid black or dark gray backgrounds.
Do
Use the full white version when on background images and gradients.
Don't
Don't change the opacity.
Don't
Don't change the colour.
Don't
Don't apply drop-shadows.
Caution
Reducing the size of the logo can make it illegible. Aim for a minimum height of 20 pixels.
Icon logo
The Icon is an important and recognisable part of who we are. Use it to emphasise our brand, not to carry it. This means that the full logo or brand name should have appeared in some way before, or at the same time as using the icon.
See all variations of the icon logo in logo resources
Do
Use the white version on all dark backgrounds.
Don't
Don't use the red version on dark backgrounds as contrast is too low.
Social logos
Use one of the below social logos depending on what colour scheme works best with a given platform.
Do
Use the square asset provided and let the platform handle how to display it, eg. rounded.
Cropped version
The cropped version of the icon logo can be an impactful addition to graphics and full pages. Only use it in combination with the full logo.
Do
Show cropped icon together with full logo.
Don't
Don't show icon only.
Edition logos
Each edition has a version of the logo that attributes the local region. This logo should be used to provide additional context to audiences of when there's a risk that something can be confused with another edition or the global brand.
Common use cases for edition logos
Reports
Events
Socials
Newsletters
Moodboard
Here's how our logo looks in real-world applications.
